An overview of web marketing metrics including AdWord metrics and segmentation.
I’m a computer science student pursuing an analytics career. Learn more about me here.
I began studying analytics in late 2017. Since then, I've become convinced of two things:
- The rate at which society generates data is increasing, as is demand for people with analytics skills.
- This work is complex and multifaceted. New techniques, tools, and methodologies are developed every day.
If you'd like to connect, there are several ways of reaching out to me near my avatar photo (top left).
A simplified overview of the Big Data Stack, and which companies operate at which level.
A means of evaluating an organization’s analytics culture based upon industry best practices.
Five group classification scheme based on companies’ market sector and relationship with data analytics.
Definition for various analytics roles.